Coscline news, according to a report released this week by “Ad Age”, Amazon, Alibaba and L’Oreal are the three companies with the most advertising in the world.
Data show that in 2021, Amazon’s advertising expenditure will reach US$16.9 billion, ranking first in the world. It was followed by China’s Alibaba Group with $14.2 billion in ad spend. In third place is L’Oréal, with $12.5 billion in advertising spending in 2021.
It is reported that among the top 100 advertisers in the world, compared with 2020, 91 will increase their advertising expenditure in 2021. The reason is that the lockdown restrictions caused by the epidemic have been lifted, and retailers have begun to increase their promotion and marketing efforts.
According to Coscline, the following is the list of the top 15 advertisers in the world:
- Amazon (US) — $16.9 billion
- Alibaba (China) — $14.2 billion
- L’Oréal (France)) – $12.5 billion
- Procter & Gamble (US) — $11.1 billion
- Samsung (South Korea) — $10.1 billion
- LVMH (France) — $8.6 billion
- Unilever (UK) – $8.1 billion
- Nestle SA (Switzerland) – $8 billion
- Alphabet (US) — $7.9 billion
- Comcast Corp. (US) — $7 billion
- AB Inbev (Belgium) — $6 billion
- Walt Disney Co. United States) — $55 billion
- American Express (USA) — $5.1 billion
- JD.com (China) — $5.1 billion
- Volkswagen AG (Germany) – $5 billion