Amazon spends $16.9 billion a year, making Amazon the largest advertising spender in the world!

Coscline news, according to a report released this week by “Ad Age”, Amazon, Alibaba and L’Oreal are the three companies with the most advertising in the world. Data show that in 2021, Amazon’s advertising expenditure will reach US$16.9 billion, ranking first in the world. It was followed by China’s Alibaba Group with $14.2 billion in …

Visit TOP1! Amazon dominates the mature European e-commerce market!

Coscline found that, as the largest e-commerce market in Europe, the UK has a very high penetration rate of Internet and e-commerce shopping. In the UK, 62.84 million people are Internet users (96% of the total population), and nearly 60 million of them use online shopping as a daily routine. 60.4% of UK consumers shop …

Amazon plans to restart Twitter advertising, spending about $100 million a year

Coscline learned that on December 3, local time, a reporter from PlatformerNews in the United States tweeted that Amazon plans to resume advertising on Twitter at a price of about $100 million per year, and is currently waiting for some security measures from the Twitter advertising platform. Adjustment. Coscline found that Elon Musk said Apple …

Amazon extends fulfillment commitments for all sellers due to Royal Mail strike

The latest news from Coscline, due to the expected Royal Mail strike action and related UK delivery service interruptions, Amazon will extend the fulfillment commitment for all sellers to customers during the affected period. During this time, Amazon protections will also cover sellers for late shipment defects. Amazon safeguards The dates covered by Amazon’s safeguards …

Bow your head for the huge fine! Amazon may settle with EU anti-terrorist monopoly

Amazon could end two EU antitrust investigations by the end of the year after tweaking concessions to address concerns about its use of sellers’ data. Resolving the EU investigation means the company will avoid fines of up to 10% of its global turnover. The European Commission filed a lawsuit against Amazon in 2020, accusing the …

The online promotion week is approaching, and Amazon once again makes efforts to stimulate consumption

Coscline’s latest news, Amazon’s online promotion week will start from Saturday, November 26 and continue until Monday, November 28. During this period, Amazon will not only launch a variety of discounted products, but also a series of payment promotions. In the week leading up to Cyber ​​Monday, Amazon rolled out promotions for signing up for …

Acquisition of iRobot encounters obstacles! Amazon is struggling to rule the smart home market!

Coscline learned that AMZ123 learned that, according to foreign media reports, on November 22, the non-profit organization Foxglove Legal stated that it had sent a letter to the British antitrust agency asking it to investigate Amazon’s plan to acquire the sweeping robot iRobot for US$1.7 billion. In the letter, Foxglove Legal accused Amazon of “unfairly …

Amazon Customer Satisfaction Record Low! Platform issues are being exposed

Coscline learned that, according to the Wall Street Journal, Amazon has been pursuing “customer first” as its core pursuit for nearly three decades. However, the latest survey shows that consumer satisfaction with Amazon is plummeting. According to investment firm EvercoreISI, the number of customers who say they are “very satisfied” with Amazon is falling in …

10,000 layoffs is just the beginning? Amazon CEO: There will be more layoffs in 2023!

The latest news from Coscline, on November 17, Amazon CEO Andy Jassy (Andy Jassy) talked about the company’s large-scale layoffs for the first time, and revealed that the layoffs will continue until next year. In a memo to employees, Jassy confirmed that the company made layoffs this week in its Devices and Books businesses and …

Amazon: Increase Sales with Amazon Attribution and Brand Referral Bonus Program!

Coscline learned that Amazon US station announced that sellers can use Amazon Attribution (Amazon Attribution) and Brand Referral Bonus (Brand Referral Bonus) to save advertising costs and optimize advertising effects during the holiday sales season. The following is the content of the announcement: Take advantage of Amazon Attribution and the Brand Referral Bonus program (Brand …